EDUCATION

 

​University of the Gambia 

Bachelor of Science (BSc), Management and Marketing

2005

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​Growing up, I was always curious about how businesses worked and made decisions, how teams operated, and how ideas turned into actions. That curiosity led me to pursue a bachelor's degree in Management, where I learned the foundations of running and organizing businesses.

 

Along the way, I took marketing courses as part of my minor, and something clicked. Marketing wasn't just about selling; it was about understanding people what they need, what they care about, and how to connect with them in meaningful ways. It fascinated me, and I knew I wanted to explore it further.

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The University of Texas at Arlington

Master of Business Administration -MBA

Dec 2024

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​Being an entrepreneur leveraging  digital marketing taught me a lot, how to manage campaigns, work with clients, and think creatively to solve problems. But as I grew in my work, I realized there was more I wanted to understand. I wanted to see the bigger picture, how marketing fits into a business's overall strategy, how decisions are made, and how everything comes together to make an organization thrive. That's what led me to pursue an MBA.
 

The program gave me the space to think critically and the tools to approach problems from multiple angles. More than that, it deepened my passion for marketing by showing me how it connects to every part of a business.

 

Now, I'm driven not just by the desire to create great campaigns but by the opportunity to help companies to grow and make a lasting impact.

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