Matty Bittaye| Digital Marketing Specialist
WORK EXPERIENCE
Founder & Marketing Manager| Hair She Goes
2021-Present
Running Star Quality Styles Salon was about finding innovative ways to improve our customers' experience.
One of my favorite projects was enhancing our website so clients could book their appointments quickly and easily. I set up a simple, user-friendly booking system that saved everyone time and helped increase online bookings by 50% in the first year.
On Instagram and Facebook, I showcased the salon's style and personality with fun posts and ads that boosted engagement by 35%. I also managed our Google Business Profile to keep it accurate and appealing and ensured we ranked high in local searches.
Adding Google Ads to the mix brought in even more customers and gave our online traffic a 40% boost.
These experiences taught me how to make websites more user-friendly, craft effective social media strategies, run successful ad campaigns, and always keep customers at the center of everything I do
Hair She Goes is an e-commerce beauty supply store dedicated to providing high-quality hair products and styling tools to customers who value convenience and great results.
As the driving force behind the business, I focused on creating a seamless shopping experience that kept customers returning.I optimized the website to make browsing and checkout simple and intuitive, which led to a 50% increase in completed purchases over two years.
I used Google PPC ads and Meta ads (Facebook and Instagram) to grow our reach, targeting audiences that matched our customer profile. These campaigns increased website traffic by 35% and helped turn clicks into loyal shoppers.
I brought the brand to life on Instagram by highlighting best-sellers, sharing styling tips, and showcasing customer testimonials. This approach boosted engagement by 40% and reinforced Hair She Goes as a go-to destination for haircare needs.
Through this journey, I developed skills in e-commerce management, targeted advertising, and creating social media campaigns that truly connect with customers, all while building a brand that people trust and love.
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Managing Partner|Star Quality Beauty
2014-2022