FEATURED PROJECT
I completed an exciting project for Star Quality Styles, creating a dynamic PPC strategy. I established targeted campaign settings and segmented ad groups for maximum relevance. I carefully selected keywords and filtered out negative ones to keep our ads focused. Crafting compelling ad copy was a highlight, making it as inviting as possible. I also optimized sitelinks to enhance user experience. The mission was to maximize ROI and drive measurable results, and I’m thrilled with the data-driven outcome!
PPC CAMPAIGN FOR STAR QUALITY STYLES
CAMPAIGN SETTINGS
AD GROUPS
KEYWORDS
NEGETIVES KEYWORDS
This sheet contains terms like “free,” “jobs,” “tutorial,” “maintenance,” and “careers.”
These are excluded to prevent the ads from showing up for irrelevant searches.
Reasoning: Filtering out unqualified traffic avoids wasted ad spend and ensures the ads reach potential customers genuinely interested in our services.
Expected Outcome: Higher ROI and a lower bounce rate by focusing on qualified leads.
SITE LINKS
AD COPY
KEY OUTCOMES OF THE STAR QUALITY STYLES PPC CAMPAIGN
This PPC campaign for Star Quality Styles generated impressive results by leveraging a geo-targeted strategy tailored for the Dallas-Fort Worth area. The campaign achieved 15,000 impressions, 1,200 clicks, and a 62% conversion rate, resulting in 300 total conversions and a remarkable 6114% ROI. By using clear, attractive headlines, tailored ad groups, and a seamless booking platform, the campaign significantly boosted visibility, client engagement, and overall bookings.
​This section outlines ad copy for different ad groups, such as:Headline 1: "Helping you Grow and Protect Your Hair."Headline 2: "Top-notch Braider in DFW."
Reasoning: The ad copy highlights benefits, quality, and professionalism, which appeals to potential clients and builds trust.
Expected Outcome: Stronger ad engagement and increased brand awareness, leading to higher bookings
​This sheet outlines the foundational parameters of the PPC campaign:
Location Targeting: Focused on Dallas-Fort Worth with a 50-mile radius to attract a local audience. This ensures ads reach potential customers in the salon's primary service area.Location Exclusion: Houston, Austin, and Tyler are excluded to avoid wasting ad spend on areas outside the service reach.Reasoning: Targeting a specific region increases relevance, leading to higher engagement and better ROI.Expected Outcome: Higher click-through rates (CTR) and improved conversion rates by reaching the most relevant audience
​The ad group section categorizes the campaign into specific ad groups, such as:Ad Group 1: Knotless Braids.Total Ad Groups: 5
Reasoning: Segmentation allows for tailored messaging for each service or product. By targeting unique keywords and creatives for different groups, ads align closely with customer searches.
Expected Outcome: Increased ad relevance, improved Quality Score on Google Ads, and lower cost per click (CPC).
This section lists the keywords associated with each ad group:
Keywords are divided into five groups corresponding to specific services, ensuring coverage across diverse customer needs.
Reasoning: Using targeted keywords ensures ads appear for searches that align with the salon's offerings. Grouping them enhances targeting precision.
Expected Outcome: Better ad placements, higher impressions, and increased CTR due to keyword relevance
Sitelinks provides additional links to directs users to booking pages for specific services like knotless braids.Each link provides quick access to a tailored service page.
Reasoning:Including sitelinks increases the amount of space our ad occupies on the search results page, making it more prominent and noticeable.
Expected Outcome: Improved CTR and better user experience, leading to higher conversions
FEATURED PROJECT
BUILDING ENGAGEMENT AND DRIVING RESULTS ON INSTAGRAM FOR STAR QUALITY STYLES
Here’s a glimpse of the Instagram page I managed for Star Quality Styles. I created and curated engaging content, including reels and posts, to promote our services and connect with our audience. Through targeted strategies and visually captivating storytelling, I grew our page’s reach and engagement significantly—one reel alone reached over 528K views. This work reflects my ability to build a strong brand presence, foster meaningful connections, and drive bookings through social media
KEY TAKEWAYS
Strategic Instagram management for Star Quality Styles proved that consistent, engaging, and visually compelling content could significantly boost brand visibility and customer engagement. By leveraging creative reels and targeted storytelling, the page achieved impressive results, such as reels surpassing 528K views, which in turn generated a steady stream of customers to the salon over the years. This demonstrates the power of combining creativity with data-driven strategies to connect with audiences, drive meaningful growth, and translate online engagement into real-world business success
FEATURED PROJECT
DRIVING SALES AND BRAND GROWTH:
THE SUCCESSFUL LAUNCH OF HAIR SHE GOES
I spearheaded the digital marketing strategy for the successful launch of www.shophairshegoes.com, an e-commerce store specializing in premium hair extensions, wigs, and accessories. This comprehensive campaign combined strategic paid advertising, social media engagement, and email marketing to drive traffic, boost sales, and grow the brand’s online presence
WEBSITE LANDING PAGE
I created a pre-launch landing page offering early access and exclusive discounts, collecting over 200 email subscribers within two weeks and building anticipation for the launch
I designed and executed engaging social media posts and reels, generating a 35% increase in Instagram followers.
SOCIAL MEDIA TEASERS AND CAMPAIGN
I ensured the website homepage featured bestsellers, customer testimonials, and clear CTAs, creating a seamless shopping experience that resulted in $5,000 in sales within 24 hours.
WEBSITE OPTIMIZATION
PAID AD FOR FACEBOOK AND INSTAGRAM
