Welcome to My Digital Marketing Journey: Lessons, Insights, and Strategies for Success

Hi, I'm Matty Bittaye, and I'm thrilled to welcome you to my blog!

I'm a digital marketing specialist based in Texas United States , originally from Gambia, West Africa. I specialize in helping businesses and entrepreneurs build strong online presences, drive measurable growth through organic and paid advertising, while creating impactful brand strategies.

My focus is on empowering small to medium-sized businesses, especially those in emerging markets, to leverage the power of digital platforms like Google Ads, Meta Ads, and other PPC strategies to achieve their business goals

My educational journey began with a Bachelor's degree in Management and Marketing, which laid a solid foundation for my career in sales and marketing. In December 2024, I proudly graduated with my MBA, further enhancing my strategic planning, business management, and data-driven decision-making expertise

I began my career in 2004 as a Sales and Marketing Assistant at Taf Gambia Global. I contributed to the Brufut Gardens housing project, which achieved full occupancy within its first year.

Later, I joined the Gambia Civil Aviation Authority as a Sales and Marketing Officer, where I negotiated partnerships and secured international airline deals to increase passenger traffic.

Following this, I transitioned into the banking industry as a Relationship Officer at Access Bank Gambia Limited, focusing on client acquisition and fostering strong customer relationships.

In 2010, I migrated to the United States where I am a citizen now. 2014, I embarked on an entrepreneurial journey, opening a beauty salon that operated successfully for eight years before closing in 2022.

In 2021, I expanded into e-commerce by launching an online beauty supply store, http://www.shophairshegoes.com, which continues to thrive.Running my own businesses allowed me to develop key digital marketing skills that drive measurable results such as:

• Social Media Management: Grew an online community to over 25,000 followers on Facebook and Instagram, creating high engagement through targeted content and campaigns.

  
  

• SEO & SEM Expertise: Achieved high rankings on Google for competitive keywords, significantly increasing website traffic.

• Paid Advertising: Designed and executed paid ad campaigns with an average CTR of 8% and a CPC below $1, driving consistent sales growth.

• Audience Targeting: Tailored campaigns to specific demographics, leading to increased customer retention and higher conversion rates.

• Brand Development: Built a recognizable brand identity that resonated with customers, translating online engagement into tangible business growth.

This blog is a platform where I'll share:

• Case Studies: Insights from real-world projects, such as how I achieved over 10,000 impressions in the first 48 hours of an ad campaign.

  
  

• Practical Tips: Strategies for improving ad copy, boosting social media engagement, and more.

• Tools & Strategies: Guidance on utilizing platforms like Google Ads, Facebook & Instagram ads, and Shopify to drive growth.

I'm passionate about connecting with fellow professionals, businesses, and aspiring marketers. Please join me on this journey, share your thoughts, and engage with the content. Let's learn and grow together!

Feel free to reach out with any questions or topics you'd like me to cover. Let's connect on Linkedin: http://www.linkedin.com/in/mattybittaye

Don't forget to subscribe for updates and follow along as we explore the dynamic world of digital marketing.

Cheers,

 Matty